1123: The Chance Platform
BETA
What is 1123?
The Chance Platform (1123) is both a digital and physical marketplace for obtaining exclusive products and services- fueled by community engagement. 1123 will be home to some of my work, as well as other vendors who will utilize the platform to engage with their consumers. (If you're a maker/vendor and are interested in collaborating, let me know.) Secret/random releases, giveaways and other exclusive projects will be found here through affordable, low-risk, high reward sessions- read on to learn more.
The Chance Platform is still in beta while we work to build the official site/infrastructure; so expect changes to come while we test in real time, with real sessions and real winners. Questions, comments, concerns- any general feedback? let me know.)
The objective of the Chance Platform is to:
- Engage with consumers both inside and outside of any given target demographic, regardless of income.
- Innovate the way people obtain products and services.
- Provide educational experiences.
- Partner with various vendors & organizations to fundraise for charitable causes.
- Generate a unique and inclusive commerce experience that promotes power in community.
- Grow trust & rapport via word of mouth.
- Partially crowdfund local and international events in support of/in collaboration with a given community.
How It Works
I will session several different kinds of customized (and original) products & services, but you'll often see footwear on the platform.
Session spot prices vary by project, but will generally range from $1 - $20 per spot. On occasion, the spot price may exceed $20.
Each spot purchased is a separate submission into the lot to win the sessioned product- meaning if a spot costs $5; $20 will purchase 4 spots. In most sessions there will be no limits on how many spots a participant may purchase, which means you may purchase as many spots as you feel necessary to have the best chances of winning. For other sessions, there will be a spot cap established.
In select sessions, if the amount of spots and/or revenue earned reaches a project specific upscale mark- more inventory will be added to the session and more winners will be selected. This is referred to as "upscale". For example, if one pair of shoes is being sessioned at $__ per spot, and the upscale mark is set to 100 entries; Once 100 entries have been surpassed, upscale happens- the inventory will rise and more winners will be selected at the end of the session. Each time the amount of entries reaches another 100 on that specific project, upscale repeats, more inventory is added, more winners are selected, and the cycle continues. The upscale mark will vary by project.
The duration of each session will also vary, but will generally range from a week to a month.
Winners will be randomly selected out of all spots collected from a given session, and announced at the completion of that session. The winners will then be contacted, and in cases where the product is made to order- the production process will begin. (Turnaround for made-to-order custom footwear is currently set at 4-8 weeks, subject to change.)
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What are the chances you'll win a product/service valued anywhere from $250 to $25,000 and beyond, for as little as $1 a spot?
What are the chances you'll happen to check the platform when a new product is secretly and randomly added?
What are the chances you'll be one of the few people to buy a product before it sells out?
That's up to you.
Terminology
Session(ed)- The event of a product or service going live on the Chance Platform, in which participants will have the chance to purchase a spot in order to win a select product/service.
Spot - An entry into a session. Each spot purchased earns a "Spot in the Lot."
Lot - All participants in any given session who have purchased a spot- a metaphorical waiting room.
Spot Cap- the limit for how many spots one participant may purchase within a given session.
Lot Cap- The limit for participants allowed in a given session. Often partnered with a spot cap to balance the chances for participants in the Lot..
Upscale- the event of more winners being selected/inventory added to a session due to the upscale mark being surpassed.
Upscale Mark- the number of participants needed or revenue obtained in order for more winners to be chosen and more inventory added to a session.
Where Does The Revenue Go?
Recycling
Session revenue will be primarily recycled into The Chance Platform, after relevant costs have been allocated.
Recycled revenue will be used for general overhead costs, including but not limited to:
- Rent for in house manufacturing
- utilities for in house manufacturing
- Miscellaneous administrative costs
- Supplies & maintenance
- Applicable taxes
- Website costs
- SEO costs
- Payroll
- Any other relevant costs associated with 1123
Relevant session costs include but are not limited to:
- Manufacturing costs
- Shipping costs
- Fees associated with relaying services
- Costs for footwear base models
- Profit share with partnering vendors
- Any other direct costs associated with a given session
Philanthropy
The Chance Platform will also include a level of philanthropy- wherein select session revenue will be allocated to various charities, organizations, the production of scholarship foundations and more. These efforts will be stated clearly when applicable for all potential participants.
Events
Revenue from select sessions will partially crowdfund events that 1123 will coordinate within a targeted community or city. 723 and 1123 will make known the plan for these events, and the funds needed to make it happen. In the spirit of community engagement, 723/1123 will pay a portion of the costs, and incentivize the community to raise the remaining balance through session revenue. This will also be made clear at the start of those select sessions. (i.e. an event could cost $10,000 to put on. 723/1123 pays $9,000, and the community raises the remaining $1000 through session revenue.)
This grants 1123 the ability to be tangible & mobile- working with local promoters and renting out venue spaces in select cities worldwide. Physical Chance Platform sessions will be held at these events to maximize reach in person, in which attendees will receive incentives- bonuses and perks to utilize in these sessions. These incentives will bolster the community we want to cultivate.
These events will further give attendees the chance to have an intimate learning experience about 723, 1123 and the vendors/organizations we partner with. Revenue will partially crowdfund the rent/accommodations for these locations, and this will be stated clearly for participants.
Special guests will be brought in to (depending on the guest) speak/perform/meet & greet/socialize/teach. This is a gift from the community, to the community- and a chance for it to grow. The guest(s) will either be announced in advance, or kept a surprise until the event itself. Revenue will also partially crowdfund any booking fees/accommodations for these guests.
The winner(s) of these event based sessions will be chosen as normal, but every participant will automatically earn admission to these events, and/or other perks/bonuses.
Depending on the spot prices, 1 - (TBD) spots will earn General admission, and more than (TBD) spots will earn VIP admission- which will come with even more perks (also TBD). This will be detailed clearly for all participants at the start of the sessions.